Introducing IBM Design Thinking at Lean UX NYC
Today was an exciting day. It was the first day of the conference I’ve been looking forward to for months, Lean UX NYC!. Lean UX NYC is a 3-day conference, which Will Evans has thoughtfully curated for over 300 people to enjoy.
In just one day, we had 15 talks covering a wide range of topics, from disruptive thinking to Minimal Viable UX, UX Research fo Engineers, Lean Branding and Product Management.
In one of these talks, I had the honor to introduce the new IBM Design Thinking Initiative (spearheaded by IBM’s Design GM Phil Gilbert) to a very receptive audience of lean UXers, designers, PMs and some engineers.
IBM is committed to applying Design Thinking to product development in order to create compelling personal value propositions and engaging user experiences. Scaling design is not about imposing a process -we can’t dictate great outcomes- it’s about a new way of THINKING!
The main point of this huge initiative (430,000 people big) is that in order to scale great design, everyone needs to be aligned and understand the (aspirational) goals of a release. This is actually what the military calls “Commander’s intent”, which is really a framework for freedom to act.
Actually, Dean Meyers did a great job at summarizing it in this sketch (left).
And here is another one by an attendee, C Todd Lombardo. Gotta love presenting at a UX and Design conference!
If you want more details, you can see the talk slides here.
This is just the beginning of a very long journey, one that I am thrilled to be part of.
Perhaps cars can fly after all